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MGT 103: Product Marketing and Management: Browsing for Books

Use this guide to find content for your marketing plan class assignment.

Searching for Books

Latest Business Books

Here is the feed of what's new on all topics related to business & management.

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How to find relevant books

You can try searches in the Roger box to the left. Great subjects include:

  • Marketing management;
  • Marketing;
  • Branding (marketing);
  • Consumer behavior
  • Consumers psychology;
  • Brand name products;
  • Marketing planning;
  • Product design;
  • Advertising campaigns -- Case studies;
  • Marketing psychological aspects.

Below are some featured items that may be of interest as starting points for topic ideas, and to put them in broader historical context.

Key Journals in Marketing