LibGuides: MGT 103: Product Marketing and Management: Browsing for Books

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"Classics" of brand history.

Encyclopedia of Major Marketing Campaigns
Call Number: ebook
ISBN: 9780787673567
Publication Date: 2007
This reference looks at 500 major marketing and advertising campaigns of the 20th century from a historical perspective and several related initiatives of earlier years that developed the basis for present day advertising.
The Marketing Plan Handbook by Marian Burk Wood
Call Number: Geisel 6th Fl., HF5415.13 .W66
ISBN: 9780132237550
Publication Date: 2007
The Routledge Companion to Marketing and Society by Krzysztof Kubacki (Editor); Lukas Parker (Editor); Christine Domegan (Editor); Linda Brennan (Editor)
Call Number: Routledge e-book
ISBN: 9781003028079
Publication Date: 2022
This volume focuses on marketing for social impact, and the use of marketing strategies, tools and techniques to improve the well-being of society. It does not exclude the use of marketing to increase profit and shareholder value, but rather prioritizes the social impact of marketing, both positive and negative.

Miscellaneous Topics

Product Innovation Toolbox by Kannapon Lopetcharat (Editor); Dulce Paredes (Editor); Jacqueline H. Beckley (Editor)
Call Number: Wiley e-book
ISBN: 9781119723226
Publication Date: 2022
Discover how to implement consumer-centric innovation to help create new product development in this latest edition. The authors bring together key thought leaders and seasoned consumer researchers from corporate R&D, academia, and marketing research companies to share their experiences, advanced consumer research tools and practical tips for successful and sustainable product innovation. There is an emphasis on tools with global applications.
How to Build Your Brand by Laurence Lubin
Call Number: Productivity Press e-book
ISBN: 9781000567151
Publication Date: 2022
This book empowers readers by teaching them the “how to’s” of branding, using the author's unique, time-tested Success Model, and step-by-step, repeatable method for successful brand building. You will learn how to: Develop "big picture" insight that inspires big brand ideas; use imagery; develop highly motivating brand concepts; and create the tactical roadmap to implement the concepts.
Marketing Plans, 8th by Malcolm McDonald; Hugh Wilson
ISBN: 9781119217138
Publication Date: 2016-11-21
A fully revised edition of the highly renowned international bestseller about creating marketing plans, this book illustrates how-to by practical examples and simple, step-by-step templates and exercises.
Branding and Product Design by Monika Hestad
Call Number: e-books
ISBN: 9781409446262
Publication Date: 2013
The book provides tools to help understand the role of products in building a brand and guidelines for how to bring branding and product design processes together. There are case studies based on the author's research, her years of teaching, and her own practice.
The Consumer Mind by Pepe Martínez
Call Number: e-book
ISBN: 9780749465704
Publication Date: 2012
The Consumer Mind explores the relationship between consumers and brands, analyzing the types of communication and their perception of brands.
Brand Revolution by Marie-Claude Sicard
Call Number: e-book
ISBN: 9781137019486
Publication Date: 2012
Brand Revolution goes against the traditional approaches to brand management, and shows the need for a radical shift in the way we think about marketing.

Key Journals in Marketing

Advertising Age
Includes articles about advertising campaigns, agency appointments, and government actions affecting advertising and marketing.
Journal of Marketing Research
JMR is a premier scholarly journal in this field, with research that concentrates on the philosophy, concepts, theories, methods, techniques, and applications.
Marketing Science
A top-tier academic journal about all aspects of marketing, focusing on empirical and theoretical quantitative research.
Journal of Product Innovation Management
Another highly-ranked scholarly journal, by the Product Development and Management Association.