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MGT 103: Product Marketing and Management: Industries

Use this guide to find content for your marketing plan class assignment.

Marketing Overviews

What public sources of information are available on my industries


Other strong sources: 

BI: Global,  use Advanced Search, Content type: Industry Overview. Or, if you have a company name, use that and then look on the left nav bar in the results set.

Business Monitor (BMI) Online

Business Source Complete

Financial Times occasionally profiles an industry
Path - click on Sources Directory - Find in top nav bar, thentype Financial Tiimes and click Search. Check the boxes (to the web and print content), and OK - Continue to limit your searches to FT content.

Investext Some of the analyst reports here focus on an entire industry.
Must use IE browser. Choose the Research tab to get to search form.This form will let you search by NAICS or industry keywords.

Key Business Ratios will give you industry performance finanancials so you can compare your company's performance against the norms for its industry.

Mergent Online, display a particular company, then choose the Reports tab, then choose Industry Reports

Wall Street Journal, for the fulltext of the WSJ is searchable by topic or browsable by day.

Research Help

Adele Barsh's picture
Adele Barsh
Economics & Business Librarian

UC San Diego Library

University of California, San Diego

9500 Gilman Dr. 0175R

La Jolla, CA 92093-0175
Subjects:Business, Economics