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MGT 103: Product Marketing and Management: Mission, Vision & Ethics Statements

Use this guide to find content for your marketing plan class assignment.


Business Source Complete database is great for research on mission, vision and ethics statements. Below are some example articles and a link to the updated feed of the latest articles on these topics

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Books on Mission, Ethics and Vision Statements

Research Help

Adele Barsh's picture
Adele Barsh
Economics & Business Librarian

UC San Diego Library

University of California, San Diego

9500 Gilman Dr. 0175R

La Jolla, CA 92093-0175
Subjects:Business, Economics