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Oxford Reference Online: Economics & Business
Search ten dictionaries for quick definitions to terms in economics, statistics, business and more.
CRC Press produces reference & regular books in the sciences. See the subset for handbooks in business, finance and economics, which cover topics like risk management, game theory, and operations research methods.
Handbooks, Encyclopedias & Dictionaries on Business Topics
These items provide authoritative background information
AR provides scholarly review articles that may serve as starting points for research, or to keep up with research trends in a field. Each article attempts to convey the research output of a discipline or topic, and reports the nature of the research, in terms of its empirical findings, theoretical development, methodology or historical development.
Business Plans Handbooks
This multi-volume encyclopedia set provides models of plans for many kinds of businesses. Click on 'Business" to get to the Handbook volumes.
The Cambridge Handbook of Consumer Psychology
Call Number: Cambridge e-book
Publication Date: 2015
Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This handbook addresses these key questions and many more. It provides a comprehensive overview of consumer psychology, examining cutting-edge research at the individual, interpersonal, and societal levels. Leading scholars summarize past and current findings and consider future lines of inquiry to deepen our understanding of the psychology behind consumers' decision making, their interactions with other consumers, and the effects of societal factors on consumption.
CQ Researcher Plus Archive
1923-present. Provides access to summaries, bibliographies and analysis of current and controversial issues. All reports written by journalists.
Marketing Scales Handbook, Volume 8
Call Number: (ebook)
Publication Date: 2015
"The Marketing Scales Handbooks are the longest-running series that provide reviews of multi-item measures used in scholarly studies of consumer behavior. This volume picks up where Volume 7 ended and has reviews of 392 new scales that were reported in top marketing journal articles published in 2012 and 2013. Each review has information about a scale's source, its psychometric quality, who has used it, and the questions/statements that compose the measure. The bulk of the scales in Volume 8 have to do with topics typical to the series such as brands, advertising, shopping, emotion, e-commerce, and health. Other topics in this volume were less covered in previous volumes and have to do with environmental issues (recycling and green products), word-of-mouth activity, international commerce issues (fair trade and off-shoring), and game-playing.The book is a valuable resource to researchers in a variety of fields who want reliable measures for use in their studies of consumers or similar types of participants such as viewers, clients, patients, or citizens. Instead of using simplistic measures of dubious quality or, at the other extreme, having to build and refine measures from scratch, researchers can use the book's contents to learn from the experts who have already vetted the quality of the measures. By using better scales, accuracy is increased and should improve the decisions based upon the results."
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