The first step towards completing your research packet is to decide your research question/topic. You have already gone over what components are necessary for a good research question, but another important aspect of your question is that it is site responsive.
Your final product (your paper) should be something that you can give to your site to upgrade it, or leave it better than when you arrived. It should offer them new information or a better understanding of something related to what they do, but most importantly, it should be something they care about.
How do you find this out?
By taking the time to figure out what they want to know or what they care about, you are ensuring that your final research has meaning.