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Market Research: Marketing Plans

Your guide for market research and Lab-to-Market classes using UC San Diego Library resources.

Budgeting & Benchmarking Resources

Sources of Model Plans

These resources include model plans or information about the marketing planning process.

Marketing Series Videos

Research Help

Adele Barsh's picture
Adele Barsh
Economics & Business Librarian

UC San Diego Library

University of California, San Diego

9500 Gilman Dr. 0175R

La Jolla, CA 92093-0175
Subjects:Business, Economics