MGTP 424: Prof. Research & Comm for Accountants: Syllabus Books

The first edition of Crucial Conversations exploded onto the scene and revolutionized the way millions of people communicate when stakes are high. This new edition gives you the tools to: Prepare for high-stakes situations Transform anger and hurt feelings into powerful dialogue Make it safe to talk about almost anything Be persuasive, not abrasive. There is a second e-book version, if the first is 'busy' plus we have an audiobook edition.

The Web-based edition is a fully searchable version of the Associated Press Stylebook, including an A-Z guide to usage, spelling, and a pronunciation guide with audio files.

The author introduces a set of basic principles for writing about numbers, then presents a toolkit of techniques that can be applied to prose, tables, charts, and presentations. Throughout the book, she emphasizes flexibility, showing writers that different approaches work for different kinds of data and different types of audiences.

Written by the leading authorities in investment pitching, this book shows you how to develop and use the career-advancing skill of pitching ideas to win over clients and investors. You'll gain world-class insight into search strategy, data collection and research, securities analysis, and risk assessment and management that will help you uncover the perfect opportunity; and then you’ll learn to strengthen your critical thinking skills and draw on psychology, argumentation, and informal logic to craft the perfect pitch to showcase your perfect idea. Persuade potential investors, clients, executives, and employers.

Don't simply show your data--tell a story with it! This book teaches you the fundamentals of data visualization and how to communicate effectively with data. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. See the accompanying workbook (2019) Storytelling with Data: Let's Practice!

Don’t let your writing hold you back! When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. This book provides tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. It helps you:

• Push past writer's block;
• Grab--and keep--readers' attention;
• Earn credibility with tough audiences;
• Trim the fat from your writing; Strike the right tone; and
• Brush up on grammar, punctuation, and usage.

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Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. Through a range of case studies, the author describes how storytellers can better incorporate and narrate numbers and how number-crunchers can calculate more imaginative models that withstand scrutiny.

With more than 200,000 copies in print, The Craft of Research is the unrivaled resource for researchers at every level, from first-year undergraduates to research reporters at corporations and government offices.

Edward Tufte 'wrote the book' on data visualization; this book is one of several that have been influential.

You can create more engaging presentations, more actionable e-mails and more persuasive memos. The need for sharp writing skills in business is greater today than ever before. We are surrounded by mountains of text on our virtual and actual desktops every day. Learn how to choose the most powerful words and write the most effective documents to give yourself a much-needed edge.