What Customers Hate: Drive Fast and Scalable Growth by Eliminating the Things That Drive Away Business. by Nicholas WebbISBN: 9781400236688
Publication Date: 2022-03-15
This book will teach you how to eliminate what customers hate and lead your market and customer satisfaction. Whether you're selling to consumers or business-to-business (B2B), perfection in the marketplace does not exist. When making buying decisions, customers are faced with an array of imperfect choices. Companies have learned that if you can eliminate what customers hate, you will instantly become the best option in your market. This book is the product of many years of front-line work with some of the top brands in the world and their customers.