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MGT 103: Product Marketing and Management: Consumer Data Sources

Use this guide to find content for your marketing plan class assignment.

Featured Items

The 'Who's Buying' Series

All older editions of the Who's Buying series.

Consumer Data Sets

These datasets contain information you may export to Excel or visualize (tables, maps).

Other Collections of Consumer Overviews

Research Help

Adele Barsh's picture
Adele Barsh
Economics & Business Librarian

UC San Diego Library

University of California, San Diego

9500 Gilman Dr. 0175R

La Jolla, CA 92093-0175
Subjects:Business, Economics