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Market Analysis Resources
ArcGIS Business Analyst
ArcGIS Business Analyst provides location-based intelligence for planning, site selection, and customer segmentation. Combine demographic, lifestyle, and spending data with map-based analytics for accurate reports and dynamic presentations. It is available as a web browser SaaS solution or as a desktop-based tool.
Important: An ArcGIS Online Account is required to use this software. To create an organizational account, follow these steps:
- "Sign In" ⇒ Enterprise Login link ⇒ ucsdonline ⇒ UC San Diego SSO
- Sign in with your Active Directory credentials.
- Thereafter, you'll always login this way.
SimplyAnalytics is a web-based mapping application that lets users quickly create professional-quality thematic maps and reports using demographic, business, and marketing data for the United States. Access limited to 5 simultaneous users. Try again later if refused. Includes EASI/MediaMark Research Incorporated (MRI) and Simmons LOCAL data packages. (formerly known as SimplyMap).
You can download and search the SimplyAnalytics variable list or read more about the data packages, data sources and methodologies using the Data Documentation available under Support.