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Thanks to Sunny Solanki, who contributed extensively to the creation and contents of this page.
This guide will walk you through the most useful UC San Diego resources for business analytics. Guide content is arranged by tasks shown in the left nav bar.
NEW LOOK - this layout is new and easier-to-navigate. If you are a returning user, you will be able to find the same trusted contents with tabs oriented on the side now. There are updated listings for e-books, audiobooks, interwoven throughout.
Storytelling with Data: A Data Visualization Guide for Business Professionals by
Don't simply show your data--tell a story with it! This book teaches you the fundamentals of data visualization and how to communicate effectively with data. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. See the accompanying workbook (2019) Storytelling with Data: Let's Practice!
HBR Guide to Building Your Business Case (HBR Guide Series) by
This book coaches you how to your idea off the ground by building a business case that clearly shows your idea's value. This title, written by a project management expert, gives you the guidance and tools you need to make a strong case by spelling out the business need for your idea; aligning your case with strategic goals; building the right team to shape and test your idea; calculating the return on investment; analyzing risks and opportunities; and presenting your case to stakeholders.
Lead with a Story: a guide to crafting business narratives that captivate, convince, and inspire by
Today, many of the most successful companies use storytelling as a leadership tool. Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful way to do it. This book has both ready-to-use stories and how-to guidance for readers looking to craft their own. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, readers will find guidance about delivering stories to stunning effect. If you get locked out of the O'Reilly platform, we have a second ebook available on the ProQuest platform.
Slide:ology: by
Presentation software is one of the few tools that requires professionals to think visually on an almost daily basis. But unlike verbal skills, effective visual expression is not easy, natural, or actively taught in schools or business training programs. This book fills that void. Written by Nancy Duarte, President and CEO of Duarte Design, the firm that created the presentation for Al Gore's Oscar-winning film, An Inconvenient Truth, this book is full of practical approaches to visual story development that can be applied by anyone. If you get 'locked out; of the O'Reilly edition, we have a second ebook copy on the ProQuest platform.
This guide primarily supports students in Rady's MS in Business Analytics program. Other researchers may find it useful if they are looking into analytics, big data, data visualization and similar topics as they relate to business intelligence and strategic management. Use the tabs to navigate the resources. Items included here range from academic journals, industry analysis, data and software resources, reference materials and news sources. Here is the slidedeck from the 2021 orientation presentation to incoming MSBA students.
Cutter is a service that analyzes global trends in business technology, including data analytics and digitial technologies. Below is the latest RSS news feed of contents from their blog.
