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This guide primarily supports students in Rady's MS in Business Analytics program. Other researchers may find it useful if they are looking into analytics, big data, data visualization and similar topics as they relate to business intelligence and strategic management. Use the tabs to navigate the resources. Items included here range from academic journals, industry analysis, data and software resources, reference materials and news sources. Here is the slidedeck from the 2021 orientation presentation to incoming MSBA students.
2022 MSBA Orientation Slide Deck
Overview of business information sources, and the information infrastructure available to MSBA students. Also information and links to Library services and locations of special interest.. NOTE: updated 09/09 2pm - the WRDS broken link was fixed in the PPT and here on this page.
Getting Started Guides
This is the online version of the handouts I brought to orientation. They are broader introductions to resources that highlight specific, broad disciplinary resources:
- Arts and Humanities
- Biological, Health and Marine Sciences
- Physical Sciences and Engineering
- Social Sciences.
Gartner Content on Business Analytics & Big Data Applications
Gartner Research Service This link opens in a new window
This well-known collection of market analyst reports, international news and real-world analysis focuses on a broad coverage of computing and technology sectors. Students will like the market research and IT staff will like its tools and benchmarking contents. Gartner analysts cover a broad range of business functions that impact the technology sector. NOTE: use your Business Systems credentials to login. Gartner also recruits and hires; see the careers section
of their webpage.
Gartner has a lot of specialized content in its Research Library of interest to people in business analytics fields:
- Business Intelligence & Data Warehousing
- Big Data
includes sub-topics like advanced analytics, business activity monitoring, business pattern frameworks, content analysis, pattern seeking, predictive analytics, sentiment analysis, social analytics, speech analytics, supply chain analytics, text analysis, web analytics and more.
- Business Intelligence and Decision Support
- Data Science
- Link to brows the full Research Library topics, including business applications by industry and by business function.
Quick Links: Top Resource Requests
Books from Classes
Storytelling with Data: A Data Visualization Guide for Business Professionals by Don't simply show your data--tell a story with it! This book teaches you the fundamentals of data visualization and how to communicate effectively with data. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. See the accompanying workbook (2019) Storytelling with Data: Let's Practice!
Call Number: O'Reilly ebook
Publication Date: 2016
HBR Guide to Building Your Business Case (HBR Guide Series) by This book coaches you how to your idea off the ground by building a business case that clearly shows your idea's value. This title, written by a project management expert, gives you the guidance and tools you need to make a strong case by spelling out the business need for your idea; aligning your case with strategic goals; building the right team to shape and test your idea; calculating the return on investment; analyzing risks and opportunities; and presenting your case to stakeholders.
Call Number: ebook
Publication Date: 2015
Lead with a Story: a guide to crafting business narratives that captivate, convince, and inspire by Today, many of the most successful companies use storytelling as a leadership tool. Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful way to do it. This book has both ready-to-use stories and how-to guidance for readers looking to craft their own. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, readers will find guidance about delivering stories to stunning effect. If you get locked out of the O'Reilly platform, we have a second ebook available on the ProQuest platform.
Call Number: O'Reilly ebook
Publication Date: 2012
Slide:ology: by Presentation software is one of the few tools that requires professionals to think visually on an almost daily basis. But unlike verbal skills, effective visual expression is not easy, natural, or actively taught in schools or business training programs. This book fills that void. Written by Nancy Duarte, President and CEO of Duarte Design, the firm that created the presentation for Al Gore's Oscar-winning film, An Inconvenient Truth, this book is full of practical approaches to visual story development that can be applied by anyone. If you get 'locked out; of the O'Reilly edition, we have a second ebook copy on the ProQuest platform.
Call Number: O'Reilly e-book
Publication Date: 2008
Newsfeeds from Cutter Consortium
Cutter is a service that analyzes global trends in business technology, including data analytics and digitial technologies. Some of Cutter's content is free, but to see the industry reports that come with our UCSD membership, you must register for an account. Instructions are here - http://blink.ucsd.edu/sponsor/ITS/services/cutter.html. Please use your ucsd.edu email address to register. Below is the latest RSS news feed of contents from their blog.
Thanks to Sunny Solanki, who contributed extensively to the creation and contents of this page.