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Business Analytics: Start Here

Providing Tools for Business Analytics Research

Trial Access to Gallup Analytics

We have access through early May to trial this product. Please provide any feedback to Adele Barsh (

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Additional resource guides:

Gartner Content on Business Analytics & Big Data Applications

Gartner has a lot of specialized content in its Research Library of interest to people in business analytics fields:

  • Business Intelligence & Data Warehousing
    • Big Data
    • Analytics
      includes sub-topics like advanced analytics, business activity monitoring, business pattern frameworks, content analysis, pattern seeking, predictive analytics, sentiment analysis, social analytics, speech analytics, supply chain analytics, text analysis, web analytics and more.
    • Business Intelligence and Decision Support
    • Data Science
  • Link to brows the full Research Library topics, including business applications by industry and by business function.

Quick Links: Top Resource Requests

Books from Classes

Other Materials

Newsfeeds from Cutter Consortium

Cutter is a service that analyzes global trends in business technology, including data analytics and digitial technologies. Some of Cutter's content is free, but to see the industry reports that come with our UCSD membership, you must register for an account. Instructions are here - Please use your email address to register. Below is the latest RSS news feed of contents from their blog. 

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Research Help

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Adele Barsh
Business & Entrepreneurship Librarian

UC San Diego Library

University of California, San Diego

9500 Gilman Dr. 0175R

La Jolla, CA 92093-0175
Subjects: Business

Special Thanks

Thanks to Sunny Solanki, who contributed extensively to the creation and contents of this page.

Class Presentations and Background

This guide primarily supports students in Rady's MS in Business Analytics program. Other researchers may find it useful if they are looking into analytics, big data, data visualization and similar topics as they relate to business intelligence and strategic management. Use the tabs to navigate the resources. Items included here range from academic journals, industry analysis, data and software resources, reference materials and news sources. Here is the slidedeck from the 2021 orientation presentation to incoming MSBA students.