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Lab-to-Market: a Guide to Market Research Resources @ UCSD   Tags: business  

Last Updated: Mar 24, 2014 URL: http://ucsd.libguides.com/marketresearch Print Guide RSS Updates

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Remote Access

If you are accessing our licensed resources from off campus, you need ot activate one of the remote access applications in order to gain access.

The quickest option is the web vpn. Also, there are two downloadable clients that are alternatives.

web vpn: https://vpn.ucsd.edu
login with your AD username and password
this option works fastest and best for most business information sources

These options work as alternatives. The first is the preferable choice; the second is easier to set up but no longer officially supported by the university computing services.

vpn client: http://ow.ly/80GC1

Proxy server: http://ow.ly/80GFC

All remote access choices sometimes glitch. Known problems most often are related to strong firewalls (chose option two; you still may need to change firewall settings).

      

    Librarian on site

    Weekly drop in hours for students are available at Otterson Library at Rady School of Management during the regular semester hours.

    Start Here

    This guide will walk you through the most useful UCSD resources for market research. The guide is arranged by tasks, which are the tabs above.

    • Business Insights: Global  Icon
      This database contains market research reports, industry profiles, company chronologies and industry news. It is a great first place to start when looking for background on an industry, company background and much more.
    • Business Source Complete  Icon
      BSC is a good alternative starting point for industry overviews, business news and academic articles related to management, marketing, strategy, finance and many other topics. It contains fulltext of key journals like Harvard Business Review, Academy of Management Journal, etc.

    Background on the Market Research Process

    These are materials from class presentations by Adele on market research using UCSD's tools.

    Contact Information

    Profile Image
    Adele Barsh
    Contact Info
    Economics & Business Librarian
    UC San Diego Library
    University of California, San Diego
    9500 Gilman Dr. 0175R
    La Jolla, CA 92093-0175
    Send Email

    Special Thanks

    Thanks to Ruby Loredo, MLIS student intern and Geisel Library staff member, who contributed extensively to this page.

        
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