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This guide will walk you through the most useful UCSD resources for market research. The guide is arranged by tasks, which are the tabs above.
Business Insights: Global
This database contains market research reports, industry profiles, company chronologies and industry news. It is a great first place to start when looking for background on an industry, company background and much more.
Business Source Complete
BSC is a good alternative starting point for industry overviews, business news and academic articles related to management, marketing, strategy, finance and many other topics. It contains fulltext of key journals like Harvard Business Review, Academy of Management Journal, etc.
IBISWorld Industry Intelligence
IBISWorld contains U.S. and global industry market research reports, including a specialized collection of China Industry Reports. It also provides U.S. business risk ratings, and selected economic and demographic data. Contents are downloadable as full reports or selected elements, such as SWOT analyses, statistical tables and graphs.
Background on the Market Research Process
These are materials from class presentations by Adele on market research using UCSD's tools.
Market Research Workshheet
This handout that prompts you to consider many types of intelligence sources
Decision Tree Handout
This document provides a visualization for the types of the market research resources you have available to you.
Thanks to Ruby Loredo, MLIS student intern and Geisel Library staff member, who contributed extensively to this page.