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Market Research & Entrepreneurship: Start Here

Your guide for entrepreneurship & market research resources for Lab-to-Market classes & other activities using UC San Diego Library resources.

New Resources

Mergent Market Atlas logoMergent Market Atlas has arrived.  This platform replaces Mergent Online, but it will provide the same information and then some. Mergent Market Atlas still provides easy access to current and historical company financials, ratios, business segments, descriptions, sustainability, officers and directors. There are added ESG and economic data contents. It is especially useful for company, industry, index, SEC filings, and other reports.
 

Ebsco Host logoIt's here: A new interface for all EBSCO databases, and a special Business Searching Interface upgrade for Business Source Complete. The new interface for BSC is fresh-looking and arranged better for efficient searching and finding most-requested magazines and journals. There is also an upgrade for Regional Business News.


map of U.S. cities covered by American City Business Journals. Non-image list available from the database link, through the 'select a city' menu at the top of the landing page.Would you like to read the business news from Silicon Valley, San Francisco or Seattle? What about Boston, Pittsburgh or Atlanta? We now have access to the 44 U.S. geographies published by the American City Business Journals. They come with their associated Book of Lists, rankings of top organizations across many business categories for their respective cities. Regional business news is especially useful for job hunters, those doing market research on companies and studying economic development. Co-funded by the Library and the Rady School of Management. Featured contents:

Note: The San Diego Business Journal is sourced from a different publisher and online vendor, as is a few of the other Southern California titles. See this dedicated link for SoCal business news feeds and Books of Lists.

Start Here

Welcome!

This guide will walk you through the most useful UC San Diego resources for market research. Guide content is arranged by tasks shown in the left nav bar.

NEW LOOK - this layout is new and easier-to-navigate. If you are a returning user, you will be able to find the same trusted contents with tabs oriented on the side now. There are updated listings for e-books, audiobooks, interwoven throughout.

 


Most-used Resources

Below are the top three popular resources that serve a number of research needs.

More Quick Links

Accessing Electronic Resources?

You can access thousands of e-journals, e-books, databases, and more through UC San Diego Library.

For on-campus access, make sure that you are connected to the UCSD-Protected wifi.

To access library resources from off-campus:

Option 1: Connect through UC Library Search

Sign in to UC Library Search with OpenAthens for seamless access.

Option 2: Sign in at a Publisher or Resource Site

  • Look for 'Sign in Through My Institution' or 'Access via OpenAthens'.
  • Select 'University of California San Diego' and choose OpenAthens Federation if prompted.

Option 3: Connect through Campus VPN

  • Download and open the VPN AnyConnect 
  • Select "2- Step-Secured - all thru UCSD" when prompted for connection type
  • Approve your sign-in through Duo

For help with troubleshooting, visit our Connect to Library Resources page.

Background on the Market Research Process

Below are materials from class presentations on market research using UCSD's tools.