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Market Research & Entrepreneurship: Start Here

Your guide for entrepreneurship & market research resources for Lab-to-Market classes & other activities using UC San Diego Library resources.

Start Here


This guide will walk you through the most useful UC San Diego resources for market research. Guide content is arranged by tasks shown in the left nav bar.

NEW LOOK - this layout is new and easier-to-navigate. If you are a returning user, you will be able to find the same trusted contents with tabs oriented on the side now. There are updated listings for e-books, audiobooks, interwoven throughout.

Below are the top three popular resources that serve a number of research needs.

Quick Links

Background on the Market Research Process

Below are materials from class presentations on market research using UCSD's tools.

Previous Guides