LibGuides: Market Research: Start Here

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WEEKLY ZOOM DROP IN: https://ucsd.zoom.us/j/97946787478

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Additional resource guides:

Market Research Resources @ UCSD
Economics Resources Guide
Finding Data Guide
This guide has links to the broadest range of data resources you have access to.
Career Choice & Change
Learning Excel Guide
Although this guide originally was for undergraduates, it contains links to materials of interest to a range of readers who range from beginner through advanced level with Excel.
Project Management Resources Guide
Searching Patents
Business Ethics & CSR

This guide will walk you through the most useful UCSD resources for market research. The guide is arranged by tasks, which are the tabs above.

Business Insights: Global
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This database contains market research reports, industry profiles, company chronologies and industry news. It is a great first place to start when looking for background on an industry, company background and much more.
Business Source Complete
BSC is a good alternative starting point for industry overviews, business news and academic articles related to management, marketing, strategy, finance and many other topics. It contains fulltext of key journals like Harvard Business Review, Academy of Management Journal, etc.
IBISWorld Industry Intelligence
IBISWorld contains U.S. and global industry market research reports, including a specialized collection of China Industry Reports. It also provides U.S. business risk ratings, and selected economic and demographic data. Contents are downloadable as full reports or selected elements, such as SWOT analyses, statistical tables and graphs.

These are materials from class presentations by Adele on market research using UCSD's tools.

GPIM 472 Class Handout, Fall 2020
Market Research Workshheet
This handout that prompts you to consider many types of intelligence sources. 10/13/20 update: this is the page Adele mentioned in the GPIM 472 presentation
MBA FT & Flex Orientation Slide Deck, Sept. 2020
This PDF document has the content and links from the orientation session for the incoming MBA students.
2020 MBA Orientation Handout
Download this Word doc and fill out for yourself during our session. If you save it, you'll have in one place the most important URLs and info get you started.
121B Innovation/York Resource Sheet (Spring 2019)
This document is the in-class handout that helps you select secondary resources to help with your market research assignment.
2019 Winter L2M Handout
2019 L2M Presentation Slides
Decision Tree Handout
This document provides a visualization for the types of the market research resources you have available to you.

Contact:

Economics & Business Librarian

UC San Diego Library

University of California, San Diego

9500 Gilman Dr. 0175R

La Jolla, CA 92093-0175

Thanks to Ruby Loredo, MLIS student intern and Geisel Library staff member, who contributed extensively to this page.