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Finding Data GuideThis guide has links to the broadest range of data resources you have access to.
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Learning Excel GuideAlthough this guide originally was for undergraduates, it contains links to materials of interest to a range of readers who range from beginner through advanced level with Excel.
Start Here
This guide will walk you through the most useful UCSD resources for market research. The guide is arranged by tasks, which are the tabs above.
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Business Insights: GlobalThis database contains market research reports, industry profiles, company chronologies and industry news. It is a great first place to start when looking for background on an industry, company background and much more.
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Business Source CompleteBSC is a good alternative starting point for industry overviews, business news and academic articles related to management, marketing, strategy, finance and many other topics. It contains fulltext of key journals like Harvard Business Review, Academy of Management Journal, etc.
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IBISWorld Industry IntelligenceIBISWorld contains U.S. and global industry market research reports, including a specialized collection of China Industry Reports. It also provides U.S. business risk ratings, and selected economic and demographic data. Contents are downloadable as full reports or selected elements, such as SWOT analyses, statistical tables and graphs.
Background on the Market Research Process
These are materials from class presentations by Adele on market research using UCSD's tools.
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121B Innovation/York Resource Sheet (Spring 2019)This document is the in-class handout that helps you select secondary resources to help with your market research assignment.
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Market Research WorkshheetThis handout that prompts you to consider many types of intelligence sources
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Decision Tree HandoutThis document provides a visualization for the types of the market research resources you have available to you.
Contact Information
Adele Barsh
Contact:
Economics & Business Librarian
UC San Diego Library
University of California, San Diego
9500 Gilman Dr. 0175R
La Jolla, CA 92093-0175
UC San Diego Library
University of California, San Diego
9500 Gilman Dr. 0175R
La Jolla, CA 92093-0175
Special Thanks
Thanks to Ruby Loredo, MLIS student intern and Geisel Library staff member, who contributed extensively to this page.