Market Research & Entrepreneurship: Consumer Data Sources

Your guide for entrepreneurship & market research resources for Lab-to-Market classes & other activities using UC San Diego Library resources.

Consumer Data Sets

These datasets contain information you may export to Excel or visualize (tables, maps).

Passport GMID: Global Market Information Database
Passport GMID is a product from Euromonitor International that provides reports and statistics on international consumers and markets, including details about consumer market segmentation, industry forecasts, consumer spending and attitudes, and macroeconomic and business trends. It's also a great source to download demographic information to show timeline trends. Coverage is global (200+ countries).
SimplyAnalytics
An easy to use mapping, analytics, and data visualization app with 100,000+ data variables, including demographic data from the US Census, and the American Community Survey (ACS), consumer spending data from the Consumer Expenditure Survey (CEX), 2020 Election Data, and D&B's Points-of-Interest business directory providing access to over 5 million US business profiles. The included MRI-SimmonsLOCAL consumer behavior dataset contains data on over 8,000 brands, 450 categories, the MOSAIC segmentation system, and detailed lifestyle information. Community Lifestages presents data based on Householder Age, Income and Household Family Status. Users also have access to the CDC PLACES health dataset which includes 27 diverse health measures, such as Health Outcomes, Prevention, Risk Behaviors, and Health Status. Data is largely available down to the block group level, and custom locations can be created. Includes EASI/MediaMark Research Incorporated (MRI) and Simmons LOCAL data packages. Data is downloadable in GIS-ready shapefiles. Users may log in as a Guest, or create an account to save their work. Access limited to 5 simultaneous users. Try again later if refused. (formerly known as SimplyMap).
Social Explorer
1790-present. This site combines data from the U.S. Census of Population and Housing & the American Community Survey (ACS) with a user friendly interface, allowing the creation of maps & statistical tables. Census Tract boundaries are available back to 1940. Now also includes data on U.S. elections, business pattern, environmental summary, health, religion, and crime; the UK and Canadian censuses; Irish religious data; World Development Indicators, and EuroStat. Presidential, senatorial, congressional and gubernatorial election data comes from Dave Leip's Atlas of U.S. Presidential Elections and is available for map presentation only.
CEIC Data
CEIC Data contains economic, industrial and financial time-series data. Access limited to 5 simultaneous users. Try again later if refused.
Four databases are included in this package:
• China Premium Databases
The China Premium Database offers over 415,000 time-series records on macroeconomic, sector, industry and regional data dating back to 1949. The China Premium Database is available in both English and Chinese.
• Brazil Premium Databases
The Brazil Premium Database covers 13 macroeconomic and 13 industry growth sectors with unmatched coverage of the energy, biofuel, and automobile sectors. Regional data are also available for Brazil's 5 regions, all 27 states, and 6000 municipalities.
• Global Database
CEIC Data’s Global Database provides access to granular macroeconomic data covering both developed and emerging markets covering over 200 economies and is ideal for business students, professors and lecturers for macroeconomic research projects and course assignments.
• Daily Database
ProQuest Statistical Insight
Contents include government information, private reports, and association and trade data.
As of 2020, subscription includes:
Statistical Insight Tables
Statistical Insight Statistical Reference Index Full Text
Statistical Insight American Statistics Index Abstracts and Indexing ONLY (no current full text)
ProQuest Statistical Insight IIS Abstracts and Indexing Web Service (no current full text)
ProQuest Statistical Insight SRI Abstracts and Indexing Web Service
Sage Data (formerly Data-Planet)
Provides easy access to statistical data. Sources include: China Data Center, D&B (Dun & Bradstreet), Defense Manpower Data Center, Deutsche Börse Group, Dow Jones, Eurostat, FTSE Group, HSI Services Limited (Hong Kong), International Monetary Fund, National Bureau of Economic Research, OECD, Standard & Poor's, World Bank, World Resource Institute, Xignite, and many US Federal agencies.
OECD iLibrary
OECD iLibrary is the Organisation for Economic Cooperation & Development's Online Library for Books, Papers and Statistics and the gateway to its analysis and data. Coverage includes development, economics, education, energy, environment, scitech, social issues, and more.

Consumer Geospatial Data

SimplyAnalytics
An easy to use mapping, analytics, and data visualization app with 100,000+ data variables, including demographic data from the US Census, and the American Community Survey (ACS), consumer spending data from the Consumer Expenditure Survey (CEX), 2020 Election Data, and D&B's Points-of-Interest business directory providing access to over 5 million US business profiles. The included MRI-SimmonsLOCAL consumer behavior dataset contains data on over 8,000 brands, 450 categories, the MOSAIC segmentation system, and detailed lifestyle information. Community Lifestages presents data based on Householder Age, Income and Household Family Status. Users also have access to the CDC PLACES health dataset which includes 27 diverse health measures, such as Health Outcomes, Prevention, Risk Behaviors, and Health Status. Data is largely available down to the block group level, and custom locations can be created. Includes EASI/MediaMark Research Incorporated (MRI) and Simmons LOCAL data packages. Data is downloadable in GIS-ready shapefiles. Users may log in as a Guest, or create an account to save their work. Access limited to 5 simultaneous users. Try again later if refused. (formerly known as SimplyMap).

ArcGIS Business Analyst
ArcGIS Business Analyst provides location-based intelligence for planning, site selection, and customer segmentation. Combine demographic, lifestyle, and spending data with map-based analytics for accurate reports and dynamic presentations. It is available as a web browser SaaS solution or as a desktop-based tool. First you should register for an ArcGIS account here.

Other Collections of Consumer Overviews

RKMA Market Research
Richard K. Miller & Associates (RKMA) compiles handbooks of market research in business to business, healthcare and consumer markets. The reports include market size, sector analysis, forecasts and other statistics. Annually/biennially updated.
The latest reports include:
Sports Market Analytics (formerly SBRnet)
Sports Market Analytics provides "one-stop" access to market research, consumer demographics, and industry news related to a broad range of sporting activities, events and facilities. Coverage includes US and international sport, along the dimensions of professional and college sports, leagues, events, athletes, fans, sponsorship, branding and merchandise (apparel, footwear, equipment), broadcast and social media, mobile sports, attendance and trends. There are some directories with links to sports management education programs and employment resources.