Market Research & Entrepreneurship: Marketing Plans

These are average financial statements of several types of small businesses. The publication has ceased, but still can be useful to understand proportion of assets to liabilities, etc.

This best-selling book has become a definitive resource for understanding venture capital fundraising. The book dives deeply into how deals are constructed, why certain terms matter (and others don't), and more importantly, what motivates venture capitalists to propose certain outcomes.

This book offers a comprehensive, easy to understand guide for startup entities and developing companies, providing insight on the various sources of funding that are available, how these funding sources are useful at each stage of a company's development, and offers a comprehensive intellectual property strategy that parallels each stage of development.

With this book, you'll learn what it takes to successfully raise a round of funding for your company. Author Katherine Hague explains how the venture capital industry works, and walks you through each step necessary to plan, execute, and optimize your own fundraising round. Packed full of exercises, checklists, and templates, this book guides you through the process from start to finish.

This book thoroughly explains the Business Model Canvas, enabling you to better use the tool for creating a new business plan or analyzing an existing one. As you go through the process, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Creators Alexander Osterwalder and Yves Pigneur released the template with the Creative Commons license "CC BY-SA" in 2008 (you can still find it online), or you may download the canvas tool for free (with registration) via the Strategyzer website. Note: we also have a second copy of the e-book on the Proquest e-book platform available.

to access - click link, then 'Business' & then the BPH e-book series link; each volume of this publication contains models of plans for a variety of businesses. They are great for finding inspiration for the various parts of your plan. From the BPH series link you can search across all 24 volumes for businesses like yours.

A fully revised edition of the highly renowned international bestseller about creating marketing plans, this book illustrates how-to by practical examples and simple, step-by-step templates and exercises.

This book provides a concise guide for producing the optimal business plan, because it's designed to teach you how to write your plan without relying on someone else or internet templates. It will take you through each stage of business-plan writing, with chapters on generating ideas; describing business opportunities; drawing a business road map; and considering marketing, financial, operations, HR, legal and risk. The book includes a range of features to assist you, including worked-through examples.

Write Your Business Plan takes aspiring entrepreneurs through the steps of writing a plan. Each chapter is devoted to analyzing, explaining, and presenting practical instruction on developing a business plan relevant to today’s marketplace and lending landscapes. Appropriate for both existing companies and brand-new startups.

Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor. Bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, help you create an effective marketing plan that produces the results of an expensive marketing consultant.

The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan.

What defines a brand? What rules should you follow when building your brand? How do brands create value for customers? With the insights and answers in this lecture, you'll learn how to create a brand that will connect you with consumers--and defend you from the competition.

In the age of the brand, logos are everywhere. But why do some of the world's best-known brands find themselves on the wrong end of the spray paint can the targets of anti-corporate campaigns by activists and protesters?

Follow the following link to Kanopy for more information on branding from the consumer's perspective.