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Market Research & Entrepreneurship: Marketing Plans

Your guide for entrepreneurship & market research resources for Lab-to-Market classes & other activities using UC San Diego Library resources.

Budgeting & Benchmarking Resources

Financing and Related Material

Below are selected titles to get you started. To see the latest, click New business enterprises - Finance to see what we have for books and e-books.

Sources of Model Plans

Business.com offers a brief marketing plan for small businesses for more indepth information see the handbooks below or more books on marketing plans from the UC Library Search.

These resources include model plans or information about the marketing planning process.

Marketing Series Videos

Research Help

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Adele Barsh
Business & Entrepreneurship Librarian

UC San Diego Library

University of California, San Diego

9500 Gilman Dr. 0175R

La Jolla, CA 92093-0175
Subjects: Business