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Market Research & Entrepreneurship: Marketing Plans

Your guide for entrepreneurship & market research resources for Lab-to-Market classes & other activities using UC San Diego Library resources.

Sources of Model Plans

These resources include model plans or information about the marketing planning process.

Business.com offers a brief marketing plan for small businesses for more indepth information see the handbooks below or more books on marketing plans from the UC Library Search.

Budgeting & Benchmarking Resources

Financing and Related Material

Below are selected titles to get you started. To see the latest, click New business enterprises - Finance to see what we have for books and e-books.