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Market Research: Latest Entrepreneurship Books

Your guide for market research and Lab-to-Market classes using UC San Diego Library resources.

Featured

Previously-featured titles:

Books

Use the tools listed to find all the books in our collections. Here are some hints about useful subject headings or use the links to Roger, Circuit, Melvyl or WorldCat listed below to look on your own.

Series of interest

These are publishers' collections on a number of topics of interest to both new and seasoned managers, entrepreneurs and investors.

  • Management for Professionals (Springer)
    The e-books here cover many topics, from strategic planning to global supply chain to cyber security. Their emphasis is on practical advice for early-stage business improvement. 
  • The Lean Series (O'Reilly/Safari Tech Books)
    Books focused on many aspects of lean start-ups (UX, customer development, enterprise scaleability)

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Financing and Related Material

Below are selected titles to get you started. To see the latest, click New business enterprises - Finance to see what we have for books and e-books.