LibGuides: Market Research &amp; Entrepreneurship: Visualization Tools

Resources about visualizations

ESRI Map Book Gallery
Browse these annual volumes to get ideas. They include a 'best in breed' compilation from users, and cover topics from business and economics as well as government, health, naturual resources, transportation, utilities and more.

Business Site Selection, Location Analysis and GIS by Richard L. Church; Alan T. Murray
Call Number: HD58 .C48 2009 (GIS Lab, G2W)
ISBN: 0470191066
Publication Date: 2009
New integrated approach to site selection makes it easier to find optimal sites.
The Visual Display of Quantitative Information by Edward R. Tufte
Call Number: QA276.3 .T83 (Geisel 1E)
ISBN: 0961392142
Publication Date: 2001
Tufte's other books develop basic concepts in this field; this is the classic that started it all.
Data Crush: how the information tidal wave is driving new business opportunities by Christopher Surdak
Call Number: HD30.2 .S87 (Geisel 6th fl.)
ISBN: 081443374X
Publication Date: 2014

Featuring Simply Map

SimplyAnalytics
SimplyAnalytics is a web-based mapping application that lets users quickly create professional-quality thematic maps and reports using demographic, business, and marketing data for the United States. Access limited to 5 simultaneous users. Try again later if refused. Includes EASI/MediaMark Research Incorporated (MRI) and Simmons LOCAL data packages. (formerly known as SimplyMap).

Other Business GIS Resources @ UCSD

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BusinessGeoInfo Newsletter
A free newsletter from ESRI for the business world.
Neighborhood Boundary Shapefiles (from Zillow®)
Zillow, a real estate website that uses Google Maps, is offering free download of zipped shapefiles of neighborhoods across the United States. Note: The source of these datasets is collaborative between Zillow and the help of municipalities across the Unied States.
USDA Economic Research Service Data Sets
This data set site covers subjects such as animal product, all matter of agriculture, food, policies, research, rural economy and trade and international markets.
Zillow Neighborhood Boundaries | Zillow Real Estate
This site has shapefiles for neighborhoods for each state in the United States. You have to download each state individually, and there IS NO METADATA for these files. They may be helpful for reference information and are geared more towards real estate than anything else.
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General Overviews

Thinking about GIS: Geographic Information System Planning for Managers by Roger Tomlinson
Call Number: G70.212 .T66 (GIS Lab Ref, G2W)
ISBN: 1589483480
Publication Date: 2013
This book presents a planning model for designing data and technology systems that will meet any organization's specific needs. Designed for two primary audiences, senior managers who oversee information technologies and technical specialists responsible for system design, this book provides a common platform on which to conduct GIS planning.
The Four Intelligences of the Business Mind by Valeh Nazemoff
Call Number: HF5415.13 .W66 (Geisel 6th Fl.)
ISBN: 1430261633
Publication Date: 2014
A new, pragmatic synthesis of organizational psychology, business analytics, and multiple intelligences theory, The Four Intelligences of the Business Mind lays out a scheme of four discrete but interlocking types of intelligence essential to business success.

ESRI's Business Analyst

ArcGIS Business Analyst
ArcGIS Business Analyst provides location-based intelligence for planning, site selection, and customer segmentation. Combine demographic, lifestyle, and spending data with map-based analytics for accurate reports and dynamic presentations. It is available as a web browser SaaS solution or as a desktop-based tool. First you should register for an ArcGIS account here.

How to find relevant books

Want to browse for contents? Here are common topics to get you started in UC Library Search:

Geographic information systems;
Statistics Graphic methods;
Information visualization;
Visual analytics;
Business communication;
Business presentations;
Business intelligence data processing
Visual communication psychological aspects.

For best results, sign in to UC Library search using SSO and your @ucsd.edu email address. To limit to the most recent ebooks, choose Library Catalog for your search, then filter the results to online only. Change the results order from relevance to date order. to see most recent additions to the ebook collection.

Market Research & Entrepreneurship: Visualization Tools

Introduction