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Market Research: Visualization Tools

Your guide for market research and Lab-to-Market classes using UC San Diego Library resources.


This section points to data visualization resources, from the easy-to-use to complex, along with background information. Don't miss the other guide, Leaning Excel, for additional visualization resources.

Resources about visualizations

Featuring Simply Map

Other Business GIS Resources @ UCSD

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General Overviews

ESRI's Business Analyst

Searching for Books

How to find relevant books

You can try searches in the Roger box above. Great subject keywords include:

  • Geographic information systems;
  • Statistics Graphic methods;
  • Information visualization;
  • Visual analytics;
  • Business communication;
  • Business presentations;
  • Business intelligence data processing
  • Visual communication psychological aspects.