This section points to data visualization resources, from the easy-to-use to complex, along with background information. Don't miss the other guide, Leaning Excel, for additional visualization resources.
An easy to use mapping, analytics, and data visualization app with 100,000+ data variables, including demographic data from the US Census, and the American Community Survey (ACS), consumer spending data from the Consumer Expenditure Survey (CEX), 2020 Election Data, and D&B's Points-of-Interest business directory providing access to over 5 million US business profiles. The included MRI-SimmonsLOCAL consumer behavior dataset contains data on over 8,000 brands, 450 categories, the MOSAIC segmentation system, and detailed lifestyle information. Community Lifestages presents data based on Householder Age, Income and Household Family Status. Users also have access to the CDC PLACES health dataset which includes 27 diverse health measures, such as Health Outcomes, Prevention, Risk Behaviors, and Health Status. Data is largely available down to the block group level, and custom locations can be created. Includes EASI/MediaMark Research Incorporated (MRI) and Simmons LOCAL data packages. Data is downloadable in GIS-ready shapefiles. Users may log in as a Guest, or create an account to save their work. Access limited to 5 simultaneous users. Try again later if refused. (formerly known as SimplyMap).
Want to browse for contents? Here are common topics to get you started in UC Library Search:
Thinking about GIS: Geographic Information System Planning for Managers by 
The Four Intelligences of the Business Mind by 
Good Charts: the HBR guide to making smarter, more persuasive data visualizations, Updated and expanded edition by 
Data Visualization in Excel: a Guide for Beginners, Intermediates, and Wonks by
This book closes the gap between what people think Excel can do and what they can achieve in the tool., by providing a step-by-step guide to creating more advanced and often more effective data visualizations in Excel. It is a guide for anyone who wants to create better, more effective, and more engaging data visualizations.
Questions in Dataviz: a design-driven process for data visualisation by
This book takes the reader through the process of learning and creating data visualization, following a unique journey with questions every step of the way, ultimately discussing how and when to bend and break the "rules" to come up with creative, unique, and sometimes unconventional ideas.
Business Site Selection, Location Analysis and GIS by 
Data Crush: how the information tidal wave is driving new business opportunities by 
The Visual Display of Quantitative Information p by 
