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Market Research & Entrepreneurship: Start Here

Your guide for entrepreneurship & market research resources for Lab-to-Market classes & other activities using UC San Diego Library resources.

New Resources

Mergent Market Atlas logoMergent Market Atlas has arrived.  This platform replaces Mergent Online, but it will provide the same information and then some. Mergent Market Atlas still provides easy access to current and historical company financials, ratios, business segments, descriptions, sustainability, officers and directors. There are added ESG and economic data contents. It is especially useful for company, industry, index, SEC filings, and other reports.
 

Ebsco Host logoAlso coming soon: New interface for all EBSCO databases, and a special Business Searching Interface upgrade for Business Source Complete. Release will be out on or about June 16 and the link will appear here as soon as it arrives! The new interface for BSC is fresh-looking and arranged better for efficient searching and finding most-requested magazines and journals. 


map of U.S. cities covered by American City Business Journals. Non-image list available from the database link, through the 'select a city' menu at the top of the landing page.Would you like to read the business news from Silicon Valley, San Francisco or Seattle? What about Boston, Pittsburgh or Atlanta? We now have access to the 44 U.S. geographies published by the American City Business Journals. They come with their associated Book of Lists, rankings of top organizations across many business categories for their respective cities. Regional business news is especially useful for job hunters, those doing market research on companies and studying economic development. Co-funded by the Library and the Rady School of Management. Featured contents:

Note: The San Diego Business Journal is sourced from a different publisher and online vendor, as is a few of the other Southern California titles. See this dedicated link for SoCal business news feeds and Books of Lists.

Start Here

Welcome!

This guide will walk you through the most useful UC San Diego resources for market research. Guide content is arranged by tasks shown in the left nav bar.

NEW LOOK - this layout is new and easier-to-navigate. If you are a returning user, you will be able to find the same trusted contents with tabs oriented on the side now. There are updated listings for e-books, audiobooks, interwoven throughout.

 


Most-used Resources

Below are the top three popular resources that serve a number of research needs.

More Quick Links

Background on the Market Research Process

Below are materials from class presentations on market research using UCSD's tools.