LibGuides: Market Research &amp; Entrepreneurship: Start Here

Librarian Office Hours

HOURS RE-START OCT. 11, 2023

https://ucsd.zoom.us/j/99556736499
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until then - 24/7 CHAT HELP,
schedule a one-on-one appointment
or email Adele directly

Market Research Resources @ UCSD
Economics Resources Guide
Finding Data Guide
This guide has links to the broadest range of data resources you have access to.
Career Choice & Change
Learning Excel Guide
Although this guide originally was for undergraduates, it contains links to materials of interest to a range of readers who range from beginner through advanced level with Excel.
Project Management Resources Guide
Searching Patents
Business Ethics & CSR

Thanks to Ruby Loredo, MLIS student intern and Geisel Library staff member, who contributed extensively to this page.

This guide will walk you through the most useful UCSD resources for market research. The guide is arranged by tasks, which are the tabs above.

Gale Business Insights
- This link opens in a new window
This database contains market research reports, industry profiles, company chronologies and industry news. It is a great first place to start when looking for background on an industry, company background and much more.
Business Source Complete
BSC is a good alternative starting point for industry overviews, business news and academic articles related to management, marketing, strategy, finance and many other topics. It contains fulltext of key journals like Harvard Business Review, Academy of Management Journal, etc.
IBISWorld Industry Intelligence
IBISWorld contains U.S. and global industry market research reports, including a specialized collection of China Industry Reports. It also provides U.S. business risk ratings, and selected economic and demographic data. Contents are downloadable as full reports or selected elements, such as SWOT analyses, statistical tables and graphs.

Harvard Business Review
This link goes to the online, fulltext access to HBR in Business Source Complete database.
The Economist
Offers authoritative insight and opinion on international news, politics, business, finance, science and technology.
FT.com (Financial Times online)
There is a one-time sign up; get your link here.
WSJ.com
The Wall Street Journal now available from their website for all UCSD students and employees with single sign-on authentication.
Read today's New York Times, Wall Street Journal, and Washington Post via Factiva
Barron's
Barron's front page is under the news pages tab in Factiva, plus you can search for Barron's articles in the main search screen. Rady graduate students have special subscription access via these instructions.
UC Library Search
The Library catalog, a one-stop link where you may search for books, articles & more.
Library Hours
Ask a Librarian
Library building floor plans & maps to campus library locations

Email Me

Contact:

Business & Entrepreneurship Librarian

UC San Diego Library

University of California, San Diego

9500 Gilman Dr. 0175R

La Jolla, CA 92093-0175

Subjects: Business

GPIM 472 Class Guide, Fall 2023
Market research and other useful Library resources
2023 MBA Orientation Slide Deck
Overview of business information sources, and the information infrastructure available to Rady MBA students. Also information and links to Library services and locations of special interest..

Full Grad Students Guide
Here's the general guide. It also has the info about Libby and other public library sources in our region. Ideal for finding access to San Diego Business Journal in our collections, too!
Campus Calendars: Academic & Administrative

Market Research Workshheet
This handout that prompts you to consider many types of intelligence sources. 10/13/20 update: this is the page Adele mentioned in the GPIM 472 presentation
Business Model Canvas
This widely-used tool for creating your business model. Original source: Strategyzer. See also the e-book Business Model Canvas: Let Your Business Thrive with this Simple Model
Value Propsition Canvas
Another tool from Strategyzer, this one helps you define your market by prompting you to think through your customers in a methodical way.
2023-24 Fall IGE Handout
Spring 2023 Translational Science Handout
Guide for the current capstone cohort in the TS certificate program.
Winter 2023 Basement Guide to Market Research Resources
This guide can be used by anyone in a campus Design Lab program who needs to understand what resources are available for understanding markets and their competition.

StartBlue Handout, April 2022
Quick guide to market research resources for StartBlue incubator.

Video 1: Intro, VPN This video gives you a tour of the resource guide and how/why to set up the vpn client. (21 mins)
Video 2: Analyst Reports This video covers the major market research report collections we have, tips about managing your research process, specialty market research (sports, international, IT, nonprofits), and more (37 mins).
Video 3: Company Info, News & Primary Research Sources Video 3 covers resources for company research (Hoovers, Mergent) and news sources. Also included here are are sources for primary research. (30 mins)

Converge Handout, June 2021
background sheet for the summer Converge participants.
Decision Tree Handout
This document provides a visualization for the types of the market research resources you have available to you.