This section has background resources & quick links to specialized, non-business resources (e.g. in medicine and enginnering) that frequently get used by L2M students and others on campus doing market research.
Need a business quotation? To understand a foreign-language business term? To find a handbook that will help you understand a business or technical process? To look up a word or term and get a specialized definition? Below are some of the most useful titles for market research look-ups.
A Dictionary of Business and Management by 
The Oxford Dictionary of American Quotations by 
Sentiment Analysis, 2nd ed. by
Sentiment analysis is the computational study of people's opinions, sentiments, emotions, moods, and attitudes. This fascinating problem offers numerous research challenges, but promises insight useful to anyone interested in opinion analysis and social media analysis. This comprehensive introduction to the topic takes a natural-language-processing point of view to help readers understand the underlying structure of the problem and the language constructs commonly used to express opinions, sentiments, and emotions. The book covers core areas of sentiment analysis and also includes related topics such as debate analysis, intention mining, and fake-opinion detection. It will be a valuable resource for researchers and practitioners in natural language processing, computer science, management sciences, and the social sciences. In addition to traditional computational methods, this second edition includes recent deep learning methods to analyze and summarize sentiments and opinions, and also new material on emotion and mood analysis techniques, emotion-enhanced dialogues, and multimodal emotion analysis.
A Practical Guide to Sentiment Analysis by
Sentiment analysis research has been started long back and recently it is one of the demanding research topics. Research activities on Sentiment Analysis in natural language texts and other media are gaining ground with full swing. But, till date, no concise set of factors has been yet defined that really affects how writers' sentiment i.e., broadly human sentiment is expressed, perceived, recognized, processed, and interpreted in natural languages. The existing reported solutions or the available systems are still far from perfect or fail to meet the satisfaction level of the end users. The reasons may be that there are dozens of conceptual rules that govern sentiment and even there are possibly unlimited clues that can convey these concepts from realization to practical implementation. Therefore, the main aim of this book is to provide a feasible research platform to our ambitious researchers towards developing the practical solutions that will be indeed beneficial for our society, business and future researches as well.
Quick links are here. The full Career Resources Guide is more wide-ranging in what it helps you accomplish and the range of resources it lists.
Below are the latest five articles from Biotech Business Week, Biotech Business and Nature Biotechnology.
