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Finding Data & Statistics: Marketing

Nielsen Registration Information

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UC San Diego subscribes to Nielsen marketing data from the Chicago Booth School of Business. The James M. Kilts Center for Marketing at Chicago Booth and the Nielsen Company have partnered to make four datasets available to US-based academic researchers.

Consumer Panel Data
The consumer Panel Data include longitudinal data beginning in 2004 with annual updates. These data track a panel of 40,000–60,000 US households and their purchases of fast-moving consumer goods from a wide range of retail outlets across all US markets. Learn more »

Retail Scanner Data
Retail Scanner Data consist of weekly pricing, volume, and store environment information generated by point-of-sale systems from more than 90 participating retail chains across all US markets. Data begin in 2006 and include annual updates. Learn more »

Ad Intel Data
Nielsen’s Ad Intel Data cover advertisement occurrences for a variety of media types across the United States, starting in 2010, with annual updates available each year. These data can be broken down by Market Code (i.e. ~200 Designated Market Areas (DMAs), which can be matched to DMAs in the Consumer Panel and Retail Scanner datasets). Learn more »

The PromoData, 2006- some of 2012, detail manufacturer costs and allowances, introduction of new products and price changes for all major grocery wholesalers from major markets. Data comes from 12 grocery wholesalers that provide products in the US.

UC San Diego's campus agreement has the following restrictions:

  • Only tenured and tenure-track faculty, PhD students, and post-docs are eligible to gain direct access to the Data. Researchers may not share the Data with individuals not registered and approved by the Kilts Center.
  • Access by PhD students or post-doctoral researchers requires a subscription by the student's or post-doc's advisor. The advisor must be a full-time tenured or tenure-track professor from the same institution. The PhD student or post-doc and the faculty advisor are required to register individually. 
  • A student in an undergraduate or masters program cannot be a registered researcher under this Agreement with direct access to the Data; access for such students must be made through a faculty member who is registered with the Marketing Data Center and who indicates plans for directing and accepting direct responsibility for the student’s access in a classroom or independent study setting.
  • Researchers will not transfer, sell, publish, redistribute or release or otherwise make available the Data, or any data contained therein, to any individual or third party who is not an employee, a faculty or staff member, or a student of UC San Diego, and that it will not re-transmit the same from its institution for any purpose, including re-transmission to another premises operated by UC San Diego without written permission from Chicago Booth.
  • The Data may not be installed on personal systems (not institutionally owned) of faculty, staff, or students of UC San Diego, although insubstantial extracts of data required for particular analysis processes may be temporarily downloaded to such systems as required for analysis and coursework, provided that steps are taken to assure that this data are purged once it is no longer required and/or the individual leaves the UC San Diego.
  • The Data are provided on a "license to use" basis for a specific term, and that this license does not allow their use for private consulting or carry over to an individual's engagement in activities for another entity or institution, or if the individual should leave UC San Diego, or if the license provided under the Agreement expires and is not renewed.
  • The Data license also does not carry over to or allow access and/or use by "co-authors" or "co-researchers" at other institutions, if the individual's institution is not also a Licensee to the necessary Data.
  • This license does not permit any users, with particular attention to users such as visiting and adjunct professors, or students engaged in part-time employment or alternate research at another firm, consortium, or institution, to utilize the Data in these alternate endeavors, nor does this license carry over to any form of joint venture or consortium to which the subscribing institution belongs.

To request access to the Nielsen data at the Kilts Center for Marketing, please complete the online code request form below.  After the local administrator approves your request for a code, you will receive an email with your registration code and instructions for how to complete the process.

The Kilts Center will review your project(s) and send you a final activation email along with steps for how to access the data.If you are a PhD student or post-doc your advisor will be required to take action before you can be activated.